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If you've ever stood in the aisle of the skincare section
of your favorite cosmetics department looking for a face
cream to help you look younger and healthier, you know
how confusing it can be to find a product that will help
improve the look and texture of your skin.
As confusing as it is, I'd have to admit that science and
research has become our best friend in the quest for
younger looking skin, and the quest isn't over, there are
promising new studies and clinical tests every day that help
us understand what it takes to stay young and youthful.
Then why are we so confused about what we need?
According to consumer industry tracker Packaged Facts,
the 2004 U.S. skincare sales reached $6.4 billion and is
expected to reach over $9 billion by the year 2010. If you
consider all the skincare manufacturers competing for their
share of the industry it's not surprising that we fall prey to the
more prominent marketing hype and miss the actual research
findings.
The best advice is to do your homework. Understand what
your needs are and be realistic about the results. Don't expect
a magic potion that will erase years off your face in a few days.
It took years for those lines and wrinkles to develop, it isn't
practical to expect they will disappear in a few days.
It's also important to remember that the aging process can
only be slowed down, it can't be reversed. Everyone experiences
different levels of improvement. Skin care experts have found it
reasonable to expect about a 30% improvement over the course
of six to eight weeks time.
The best place to start is to identify what your skin care needs
are. Read the labels and understand what the ingredients do.
Depending on what doctors, specialists and |